Updated July 2024
Résumé
Gravic. Inc – Remark Software
February 2023 – December 2023
Marketing Communications Specialist
Joined as the marketing specialist to spearhead the creation of print marketing, a blog, social media, tutorial, and promotional videos, customer and market research reports, database coordination, case studies, whitepapers, press releases, and datasheets resulting in over 800k impressions quarterly.
Along with orchestrating comprehensive marketing campaigns and updating webpages in WordPress, I utilized Google Analytics and Tag Manager resulting in a 40% increase in customer engagement. In assisting the sales team, I organized attendance at trade shows nationwide, led follow-ups, and made sales calls. I wholly developed, designed, and implemented a new brand identity for the subsidiary REMARK INNOVATIONS, and was the point person for web development design and copy.
Gravic Inc.
This umbrella company has held the key to scanning data recognition software for over 40 years. Using my skills as a graphic designer and brand coordinator, I spearheaded a rebrand, maintaining messaging while giving a much-needed facelift.
Remark Software
The majority of the time, the content I created was made for the Remark Software brand. This product is a B2A (business to administration) platform, thus requires extensive training materials. We even partnered with Xerox to create promotional video tutorials.
Remark INNOVATIONS
OMR data software is usable in many different markets, thus the creation of Remark INNOVATIONS. Although not yet a publically traded company has the grassroots potential to revolutionize the election polling industry. See the article below to learn more.
Remark Innovations
Connecting an idea to a cohesive brand identity through web, colors, messaging, graphics, and voice creation.
CWB Management
September 2021 – March 2022
Administrative Assistant & Asset Management
Working for this small independent music management company and record label as the administrative assistant to the CEO, I was tasked with copywriting press releases, maintaining our website and social media platforms, personal branding for our assets, the minute taker for the Association of Independent Music (AIM) and working with producers of RTÉ One.
A MailChimp press release was written and sent out weekly to clients and CWB shareholders, informing them about current and future projects. Was apart of the production for the Ireland Department of Tourism, Culture, and Arts concerts and at Dublin’s largest concert venue (3Arena). Read the created content from 8/21 – 3/22 here.
International Internship
With a connection at Liberty University, I parttnered with ISA (International Studies Abroad) to find an internship at a company where I could grow my skills as a marketing professional.
Turned Career
In September of 2021, I moved to Dublin, Ireland and began an internship at CWB Managenent. After the assigned semester abroad, I continued working at this company untill March of 2022
1st Big Girl Job
This internship turned job was the beggining of my professional career of a branding specialist. Working with your assets I was able to refine my skills in personal/talent branding.
THUMPER Album Release
One of the bands CWB manages is the hard rock band TUMPER. In 2022 a new album was recorded with our partner recording studio, Reckless Records, and over the course of four months had a release campaign that included two single releases, a music video, a launch concert, and a UK tour lineup.
Féile Classical 2021
Between 1990 to 1997, a three-day music festival was held annually called Féile or The Trip to Tip. In 2018 Féile returned, this time as a concert combining those same seminal Irish voices of the late 90’s with the Irish Chamber Orchestra and other special guests to create Féile Classical. After this concert’s success, another…
Liberty Champion
January 2021 – May 2021
News Reporter
As a reporter for The Liberty Champion, the student-run newspaper for the University, I conducted research to find newsworthy stories, interview sources, and write up to one article per week resulting in a 15% increase in online readership and audience engagement.
Researched and pitched relevant news stories weekly to executive editors. Interviewed up to 5 sources per story and completed the article before deadlines with interviews transcribed for records.
The Assignment
Through The Liberty Champion chief editor, I was given a prompt in which to discover newsworthy stories about Liberty University and surrounding communities.
Research
The WHO in the who, what, when, where, and why was the best part of this experience. I was able to interview deans of schools, employees, students, & more.
Editing
After writing out a first draft, I would split apart each section and make them work independently. After 3+ drafts and editor approval, the article was published!
kaitlynnyhan 