Dreams into Realities
Content & brand creation connecting your ideas to tangable results.
where I’ve been
I have a short resume and a long list of experience. I worked on a farm, at Dunkin’, a Public Library, a summer camp (COTW), Macy’s, an old-fashioned Ice Cream Parlor, ALDI, the NJ State Fair, as a Wedding Videographer, and the person friends and friends of friends go to for their overall creative needs. Although not listed in my career jobs, all formed me into a well-rounded communications professional, capturing and holding an audience’s attention.
where I’m going
I am pursuing experience in the areas of music business. More specifically in brand identity, talent management, advertising, social media strategies, and written content creation. I am currently freelancing, using my well-rounded skills to deliver marketing analytics and growth strategies as well as brand development to personal brands and small businesses. I hope to build an impressive resume/portfolio to justify my freelancing future.
an introduction
During my first-grade career day, my answer to “What do you want to be when you grow up,” was “a commercial maker.” How adorable, how naive. I was in awe of the skill needed to draw an audience’s attention and then transform that attention into actionable behavior. It is this same awe in me now as I strive to have a career in making others’ art, ideas, businesses, and dreams into something
that reaches your audience and tenfold action.
education
My senior year of high school I was totally over it, and all I wanted to do was “be an adult.” I had to work hard in school to keep up, but where I lacked in book smarts, I made up for in motivation. Tell me I can’t, and I will. So long story long, I began my college career in 2017 at Sussex County Community College in a dual enrollment program during my final year of high school.
The next year I began school at Western New England University in Springfield, Massachusetts. After one semester studying for an undergraduate degree in Integrated Marketing Communications, I decided this program was not what I was looking for.
That brings us to January 2019 at Liberty University in Lynchburg, Virginia. Through COVID and a year abroad, my time on campus was short, but I was blessed with a strong foundation for my education and walked in graduation in May of 2022 with a B.S. in Strategic Communications and a Business Administration minor.
previous projects
a personal note
Gosh darn it…
I want to tell you reader, potential employer, or random person, that my typed words and aesthetic pictures can only tell you so much about my story and the type of worker I am.
So how can I convince you of my earnest and driven work ethic, how I am different than all the rest?
To stand out from the crowd, I focus on understanding your vision and perspective. Through active listening and empathy, I can infer the unspoken needs and desires, expanding your vision while maintaining the core messaging. As a manager, I excel at translating your goals and values into tangible action, whether through content creation or delegating roles to a team.
Beyond this natural skill, there is not much to say other than I keep my word, and I have always worked my hardest to deliver high-quality results, ensuring a polished finish that meets and exceeds expectations.
kaitlynnyhan 